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What Other People Are Saying About Generation iY

Dr. Mark Bauerlein Dr. Mark Bauerlein , Writer, The Wall Street Journal * Faculty, Emory University * Author, The Dumbest Generation

"A timely and perceptive study… more importantly, a must-read guide for parents, mentors and teachers… a valuable and wise resource."

John C. Maxwell John C. Maxwell, Speaker and Best-selling Author

“This book is long overdue. Tim Elmore’s work is groundbreaking in that he not only provides us current research on the latest batch of kids today, but practical solutions to their greatest challenges…This resource will help you to rethink the way you lead young people and help them grow up in the process. I recommend this book to any adult who cares about the future of our world.”

Jo Kirchner Jo Kirchner, President and CEO, Primrose School Franchising Company

“Our children are our future leaders. My wish is that all children would be provided a strong foundation so they could grow up to be responsible adults who love who they are, care for and respect others and enjoy what they do. This journey starts with helping children develop good character. I see so many parents starting well with their children, but as they grow, some begin to play defense, rather than offense. Tim Elmore helps us understand what young people need today—from parents, teachers, coaches and employers. This book will reveal what we must avoid and what we must embrace to enable our children to become little leaders that mature into adult leaders.”

Sterling Brown Sterling Brown, Director of Character Development, Kennesaw State University

“Anyone privileged to work with the next generation knows we face an ever changing cultural landscape with new challenges to student engagement that were virtually non-existent a decade ago. Tim’s insights don’t simply diagnose problems or even point the way. Instead, like a skilled guide, he takes the reader by the hand on a journey toward greater effectiveness. The principles found in this book have challenged our administration, coaches and staff to grow, and have helped our student-athletes maximize their potential."

Mike Ford Mike Ford, Director of Philanthropy and Legacy Programs, Pro Humanitate Institute, Wake Forest University

“Tim Elmore’s analysis of and remedies for the iY Generation are clear and compelling. He presents a deep understanding of the cultural currents in which today’s young people are swimming, and he provides effective and meaningful strategies for reaching and guiding this generation along a new course towards responsible and purposeful adulthood. Generation iY has transformed my approach to coaching and mentoring our students.”

Andy Stanley Andy Stanley, Senior Pastor, North Point Community Church

“The generation that fills our schools, churches, teams, and families represents the leaders who will decide where history takes us. In Generation iY, Tim Elmore outlines the unique challenges these emerging adults face and how we can be part of the solution. This book is a must-read for adults who care about the future.”

Wayne Barnard, PhD Wayne Barnard, PhD, Director of Student Ministries, International Justice Mission

“This book is a clarion call to adult leaders to think critically about the environment in which a new generation is developing, to create teachable moments for engaging these students, and to courageously call them to leadership—living beyond themselves and for the common good. For more than a decade, Tim Elmore’s relevant, well-researched concepts on leadership, and his practical and sustainable solutions for influencing the next generation, were a tremendous resource for me as a student affairs leader working to develop students.”

Travis Holdman Travis Holdman, Indiana State Senator

“Dr. Elmore warns of a ‘stall’ that has occurred with this emerging generation. He lays out the causes for the ‘stall’ that should alarm us all. Hope is not lost. We see in Generation iY, well articulated, in Elmore style, specific measures we, as parents, teachers, coaches, pastors, and employers, can implement to save this generation’s future - our future!”

Dr. John Green Dr. John Green, Former Area Superintendent, Gwinnett County Public Schools

“Dr. Elmore has committed a lifetime to the development of young leaders. He models passion, intelligence, creativity, discipline, and a relentless dedication for this cause. His recent work, Generation iY, is both profound and thought-provoking. Tim challenges all of us to be more engaged with the youth of our world to produce a fulfilling future — not only for their generation, but for generations to come.”

Dr. Mimi Barnard Dr. Mimi Barnard, Vice President for Professional Development and Research Council for Christian Colleges & Universities

“Tim’s mission has always been to grow leaders—when I was on a campus, I often called on him to facilitate leadership development training for my staff, so that they could provide the appropriate balance of challenge and support for university students. In my role with the CCCU, I’m on campuses throughout the nation, meeting leaders who are tasked with developing and educating the iY Generation—this book is a terrific resource for those interested in equipping this generation of students to their fullest potential.”

Leslie Smith, M.Ed. Leslie Smith, M.Ed., Principal, Orange Lutheran High School

“Each generation of students presents new opportunities and challenges, and it is essential that educators understand their students. Dr. Tim Elmore masterfully describes the unique traits of Generation Y and offers research-based insight and practical advice in this must-read book for both educators and parents alike.”

Joseph R. Castiglione Joseph R. Castiglione, Vice President for Intercollegiate Athletics, University of Oklahoma

“Those adults blessed with the privilege of programming for our next generation of leaders should read this book right now! Dr. Tim Elmore’s research into the iY phenomenon provides insightful information that explains why many young adults are struggling with their transition to adulthood, as well as offers strategies to help them acquire the necessary tools for success.”

Kevin Almond Kevin Almond, Senior Associate Athletics Director – Support Services University of Alabama

“I have admired the work of Tim Elmore and his passion to train future leaders. He has incredible insights into the unique challenges of the iY generation and we’ve benefited from them at the University of Alabama. This book will help you understand their worldview and how they live, think, and learn. If you are a teacher, parent, coach, youth worker or employer, this is a must-read for you. Tim’s honest approach will help identify alarming concerns with practical solutions.”

Craig Groeschel Craig Groeschel, Senior Pastor, LifeChurch.tv and Author, The Christian Atheist

“Dr. Tim Elmore’s insight into this generation is mind-boggling. The statistics are clear and sobering. This is a must-read for any adult with influence in the lives of today’s youth. Every parent, teacher, youth leader, coach and influencer should take a hard look at this study of the next generation. The game plan outlined in Generation iY will leave you motivated and encouraged to impact this unique group.”

Robert Oglesby Robert Oglesby, Center for Youth and Family Ministry Abilene Christian University

“Tim Elmore has put his finger on the pulse of this generation.  He has not only drawn an accurate picture, but he has helped us understand why this generation thinks like it does.  This is a book for every parent, teacher, employer, youth minister, and church leader in the nation.  We must understand the part we have played in shaping the Generation iY.  I am thankful for the holistic look that Tim has given us in this book.”

Kayleigh Hofer Kayleigh Hofer, Trevecca Coordinator of Student Leader Programming, Nazarene University

“Being apart of Generation Y and now working with students who are apart of Generation iY, I find Tim’s book to be very insightful and useful. So often in higher education there is confrontation concerning how my generation functions, learns, receives, and reacts. We no longer fit the mold of the previous generations and it is really frustrating those who are professors, administrators, coaches, and staff at universities everywhere. Rather than sitting in frustration, I wish that everyone who works with kids, teens, and young adults would pick up this book. This book offers not just the facts (which can seem daunting and depressing), but this book also offers hope and direction on how to effectively lead my generation. Generation iY seeks for more than knowledge and lectures- they need mentors and coaches who will walk along side of them and experience life, learning, and maturity. Tim’s book, Generation iY, offers simple tools to help do that, and the facts as to why it is necessary for our future.”

Clark Carter Clark Carter, Campus Minister, Charleston Southern University

“I have read many articles and books about this generation of students, but Tim’s new book is by far the most revealing and interesting book on the subject of Millennials.  Not only does the author bring to light the unique challenges that this generation is facing, but he also gives us practical solutions to help remedy these ailments.  THIS is the strength of Generation iY – Our Last Chance to Save Their Future.  This is a must read for those of us who work with Millennials!”

Zach Thomas Zach Thomas, Chik-Fil-A Operator

“As a business owner (Chick-fil-A Owner/Operator) with 54 team members (32 of them Generation iY) and father of 3 girls, I find Tim’s book very timely and extremely relevant. As a former military officer, substitute teacher, college pastor, Chaplain candidate, Chaplain candidate recruiter, and life coach, I speak from experience when I say this is a must read for all parents, military officers, non-commissioned officers, Chaplains, military recruiters, teachers, life coaches, pastors, and employers (especially Chick-fil-A Operators!) that interact with this generation on any level.  Additionally, if you are a hiring manager or business owner, I believe this book will help you select great talent. I literally interview hundreds of Gen iY applicants a year and as a result of reading this book, I totally revised my interview questions for iY applicants to help determine their level of “emotional intelligence” and hire only the best applicants.  If you are like me and you find yourself swimming in an “iY” pool, and you want to help save their future, then this book will help you better understand how to be intentional and challenging in their lives.”

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